Bill client ad spend the right way.
Keep client ad spend separate, add your mark-up, keep it out of revenue, and see what you've fronted.
Kept out of your revenue. Flows through as a cost to pass on.
The way it works today
You put client ad spend on your card, then rebill it later. In the meantime, it makes your revenue look bigger than it is, muddles your profit, and quietly ties up your cash. Worse, the ad platforms charge you at odd times. Meta, for example, bills on thresholds, so one busy client can trigger eight to twelve charges in a month.
What Punctual does
Keep ad spend separate
It flows through as a cost to pass on, not as your income.
Add your mark-up
Set a mark-up per client, and Punctual bills the spend plus your margin, cleanly.
See what you've fronted
Know exactly how much client ad spend you've paid for but not yet rebilled. That's your cash on the line, finally visible.
A client's campaign spent heavily this week across a dozen charges. Punctual caught them all, kept them out of your revenue, and added your 15% mark-up. Your dashboard shows you've fronted S$9,000 for this client that isn't rebilled yet, so you send the invoice today instead of finding out next month.
Who it's for
Media-buying agencies that front client ad spend and want it clean, marked up, and visible.
See exactly where your agency stands.
Money in, money out, and real numbers in one place. No card fees, no chasing, no glued-together stack.
See your real numbers in the demo · No card fees · Your whole team included
Related: Client profitability · Bills & freelancers