Real agencies, real lessons.
True stories from agency owners who learned the hard way, and the simple habit that would have saved them. Every one is named and sourced.
Jason Swenk was two weeks from closing his agency
Jason Swenk built a digital agency in Atlanta that would one day work with names like AT&T and Coca-Cola. But in the early days, with a small team and clients rolling in, he sat down to look at payroll and got a shock. The agency was growing fast, and it was about two weeks from running out of money.
Read the storyJeff Conlon grew to $2 million and barely kept a cent
Jeff Conlon's video agency, Ideas Money Art, grew quickly for three years, up to nearly $2 million in revenue. From the outside, it looked like a success. Inside, Jeff's own pay had flatlined and his margins had slipped into the single digits.
Read the storyJason Swenk delivered a big project and never saw a cent
Early in his agency days, Jason Swenk and his team poured time and money into a large project for a client. They did the work, delivered it, and then the payment never came.
Read the storyLemonlight grew to 200 people, then had to cut back
Hope Horner co-founded Lemonlight, a video agency, and grew it to nearly 200 people. Then reality caught up, and the team was brought back down to around 75.
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