Agency finance, in plain English.
No jargon, no lectures. Every money term you'll meet running an agency, explained simply, with why it matters for you.
Accounts payable
The money you owe others but haven't paid yet, like bills and freelancer invoices.
Accounts receivable
The money clients owe you but haven't paid yet.
Accrual vs cash accounting
Cash accounting records money when it moves. Accrual records it when it's earned or owed, even before it moves.
Balance sheet
A snapshot of what you own and what you owe at a moment in time.
Bank transfer and PayNow
Paying straight from one bank account to another, with no card in the middle. PayNow is a fast way to do this in Singapore.
Bill
A request for payment someone sends to you, like a software subscription or a freelancer's invoice.
Break-even point
The amount you need to earn to cover all your costs, with nothing left over and nothing lost.
Cash flow
The money moving in and out of your business over time. Different from profit, which is on paper.
Chart of accounts
The list of categories your money is sorted into, like income, rent, or software.
Clearing account
A holding spot for money that's on its way somewhere, before it lands in its final place.
Client profitability
How much you actually keep from a client after all the costs of serving them.
Gross margin
What's left from a sale after the direct costs of doing the work, like freelancers and ad spend.
GST
Goods and Services Tax, a tax you add to what you sell and pass on to the government.
Invoice
A request for payment you send a client. It lists the work and the amount owed.
InvoiceNow and Peppol
InvoiceNow is Singapore's way of sending invoices straight between systems through a shared network called Peppol.
Mark-up
An amount you add on top of a cost when you bill it to a client.
Multi-currency
Handling money in more than one currency, like dollars, euros, and your home currency.
Net margin
What's left after all your costs, including overheads. Your true bottom line.
Pass-through cost
A cost you pay on a client's behalf and bill straight back to them, like ad spend. It isn't really your income.
Payroll and CPF
Paying your team, and the CPF contributions that go with it in Singapore.
Profit and loss (P&L)
A report showing what you earned and what you spent over a period, and what was left.
Realised and unrealised FX
The gain or loss you get when currency rates move. It's realised once the money actually lands, and unrealised while you're still waiting.
Reconciliation
Matching the money in your bank to the invoices and bills in your books, so everything lines up.
Retainer
A regular, ongoing fee a client pays you, often monthly, for continued work.
Work in progress (WIP)
Work you've started but not yet billed or finished.
See exactly where your agency stands.
Money in, money out, and real numbers in one place. No card fees, no chasing, no glued-together stack.
See your real numbers in the demo · No card fees · Your whole team included