Punctual
Glossary

Agency finance, in plain English.

No jargon, no lectures. Every money term you'll meet running an agency, explained simply, with why it matters for you.

Accounts payable

The money you owe others but haven't paid yet, like bills and freelancer invoices.

Accounts receivable

The money clients owe you but haven't paid yet.

Accrual vs cash accounting

Cash accounting records money when it moves. Accrual records it when it's earned or owed, even before it moves.

Balance sheet

A snapshot of what you own and what you owe at a moment in time.

Bank transfer and PayNow

Paying straight from one bank account to another, with no card in the middle. PayNow is a fast way to do this in Singapore.

Bill

A request for payment someone sends to you, like a software subscription or a freelancer's invoice.

Break-even point

The amount you need to earn to cover all your costs, with nothing left over and nothing lost.

Cash flow

The money moving in and out of your business over time. Different from profit, which is on paper.

Chart of accounts

The list of categories your money is sorted into, like income, rent, or software.

Clearing account

A holding spot for money that's on its way somewhere, before it lands in its final place.

Client profitability

How much you actually keep from a client after all the costs of serving them.

Gross margin

What's left from a sale after the direct costs of doing the work, like freelancers and ad spend.

GST

Goods and Services Tax, a tax you add to what you sell and pass on to the government.

Invoice

A request for payment you send a client. It lists the work and the amount owed.

InvoiceNow and Peppol

InvoiceNow is Singapore's way of sending invoices straight between systems through a shared network called Peppol.

Mark-up

An amount you add on top of a cost when you bill it to a client.

Multi-currency

Handling money in more than one currency, like dollars, euros, and your home currency.

Net margin

What's left after all your costs, including overheads. Your true bottom line.

Pass-through cost

A cost you pay on a client's behalf and bill straight back to them, like ad spend. It isn't really your income.

Payroll and CPF

Paying your team, and the CPF contributions that go with it in Singapore.

Profit and loss (P&L)

A report showing what you earned and what you spent over a period, and what was left.

Realised and unrealised FX

The gain or loss you get when currency rates move. It's realised once the money actually lands, and unrealised while you're still waiting.

Reconciliation

Matching the money in your bank to the invoices and bills in your books, so everything lines up.

Retainer

A regular, ongoing fee a client pays you, often monthly, for continued work.

Work in progress (WIP)

Work you've started but not yet billed or finished.

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