Punctual
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Guide

Read your profit and loss without the headache

Your profit and loss report tells the story of a month in three parts. Here's how to read it fast.

Start at the top: income

This is what you earned. Check it against what you expected. A big gap is worth a look.

Middle: direct costs

The costs of doing the work, like freelancers and ad spend. Income minus these is your gross profit. This tells you if the work itself pays.

Bottom: overheads and the result

Rent, software, salaries, your pay. Take these off gross profit and you get your net profit, the real result.

Then ask three questions

Did we make money? Is any cost creeping up? Is this better or worse than last month?

The quick version

  • Top: income, versus what you expected.
  • Middle: direct costs, to get gross profit.
  • Bottom: overheads, to get net profit.
  • Ask: did we make money, what's creeping, better or worse?

Punctual keeps your P&L current and lets you click any number to see what's behind it.

See exactly where your agency stands.

Money in, money out, and real numbers in one place. No card fees, no chasing, no glued-together stack.

See your real numbers in the demo · No card fees · Your whole team included