Jeff Conlon grew to $2 million and barely kept a cent
Jeff Conlon's video agency, Ideas Money Art, grew quickly for three years, up to nearly $2 million in revenue. From the outside, it looked like a success. Inside, Jeff's own pay had flatlined and his margins had slipped into the single digits.
In the rush of growth, he'd added staff and spent loosely, and the profit had quietly leaked away. On top of that, one client had grown to more than half his revenue, which is a dangerous place to be.
What went wrong
Revenue went up, but profit didn't follow, because costs grew faster than income. And leaning on one giant client means one phone call can take out half your business.
The habit that prevents it
Watch your margin, not just your revenue. And keep any single client well under half of your income.
How you'd see this coming in Punctual
Punctual shows real profit per client and your margin as it changes, so thin margins and a client growing too large are both visible long before they hurt.